SNW — Brand and Commerce Surface System

The problem

A growing retail brand had inconsistent marks, colours and typography across every surface it appeared on.

The approach

We defined a strict palette, a typographic hierarchy and a small set of layout patterns, then applied them to storefront, packaging labels, social templates and invoices.

Reduction was the main technique: fewer type sizes, fewer colours, fewer decorative elements.

The result

A brand that is recognisable at a glance and cheap to extend, because every new surface is assembled from the same documented parts.